And it’s Alex Gonzaga for Ever Bilena
Alex Gonzaga has already made her mark in the entertainment world with her exceptional skills as a TV host, comedian, actress, author and vlogger. That’s why for an entertainer of her caliber, it’s fitting to be welcomed into a new family in a big way, and Ever Bilena is doing just that!
This September 19, 2022, the country’s leading cosmetics brand holds “Alex in Everland” to officially launch Alex Gonzaga as its new face. The celebration, held at the Prosperity Room, Eton Centris, features its latest online video highlighting some of Ever Bilena’s new products.
But that aside, attendees have finally seen and even tried these live products, which are advertised as hybrid makeup products that offer users the best in both skincare and cosmetics.
According to Denice Sy-Munez, Chief Sales & Marketing Officer of Ever Bilena Cosmetics, Inc., “The Ever Bilena Plus range puts the * plus * in your usual makeup routine.” Each product contains innovative active ingredients formulated to favor skin as it hides imperfections and controls oiliness for medium to full coverage makeup and nourishes hair for the benefit of serum-infused cosmetics for eyebrows and eyelashes.
Ever Bilena first dived into skincare during the last quarter of 2021 with her EB Plus Micellar Water and EB Lip Must Lip Mask, and backed her up with a full collection of skincare products which consisted of a low pH cleanser, a glycolic acid exfoliating tonic, six variant booster serum and a Ceramide sealing cream.
This time around, they marry skincare and makeup with their premium basic line and eye products. Ever Bilena’s EB Plus launch currently highlights five new product lines: EB Plus Fearless Serum Liquid Foundation, EB Plus Wide Awake Caffeine Concealer, EB Plus Two Way Cake Serum Foundation, EB Plus Shape and Set Brow Serum Duo, and EB Plus Super Charge Liner and eyelash serum.
1. EB Plus Fearless Serum Liquid Foundation (P325)
This serum-based liquid foundation has a broad spectrum sunscreen, titanium dioxide, moisturizing actives such as glycerin and vitamin E, and an innovative anti-aging antioxidant, coenzyme Q10 (CoQ10) also known as Ubiquinone. Coverage is light on the skin, yet provides buildable medium coverage.
The EB Plus Fearless Serum liquid foundation is available in five wearable shades: Dusk, Oriental, Pearl, Vanilla and Warm Honey.
2. Wide Awake EB Plus caffeine concealer, P265
EB Plus Wide Awake Caffeine Concealer is infused with caffeine, as the name suggests, which helps deflate the area under the eyes as it hides dark circles. Comes with a metal roller applicator for additional soothing and refreshing benefits. It is available in three shades: Oriental, Vanilla and Warm Honey.
3. EB Plus Two Way Cake Serum Foundation, P250
Ever Bilena’s best-selling two-way cake is made even better, now under the EB Plus line, infused with squalane and vitamin E to help improve the appearance of wrinkles and fine lines while moisturizing the skin. It also uses kaolin to help absorb excess oil and is made up of two broad spectrum sunscreens, namely titanium dioxide and red iron oxide. It is available in two shades: White Beige and Oriental.
4. EB Plus Shape and Set Eyebrow Serum, P275
Easily shape and fix your brows with a retractable eyebrow pencil with a teardrop-shaped tip and a clear liquid eyebrow gel. This double-ended eyebrow product is infused with Vitamin E, Vitamin C and Keratin to help nourish eyebrow hair. It is available in four shades: Brown, Cappuccino, Chestnut and Honey.
5. EB Plus Super Charge Liner and eyelash serum, P275
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