Diageo Global Travel launched a Johnnie Walker gift studio in Terminal 3, Singapore Changi Airport during the holiday season.
The new concept was launched with a special event on November 18 hosted by Diageo Global Travel and its partners Changi Airport Group (CAG) and Lotte Duty Free.
Passengers are invited to explore the state-of-the-art studio, immerse themselves in the world of Blue Label Johnnie Walker and discover the new Ghost Johnnie Walker Blue Label and Rare Limited Edition Port Dundas. Johnnie Walker Blue Label Ghost and Rare Port Dundas is the fifth release in this series and explores the character of rare whiskeys from Grain Whiskey distilleries, Glasgow’s ‘ghost’ distillery of Port Dundas. The distillery, built in 1811 on the banks of the Forth and Clyde Canal, has been shipping its Scotch around the world for almost 200 years.
Sandra Tassilly, Commercial Director of Diageo Global Travel for APAC, MENA and India said, “We are thrilled to offer this spectacular new gift studio exclusively to APAC passengers in Changi, opening up our world of Diageo luxury brands for passengers to explore. With this shopping experience, we want to encourage and enable the exploration of flavors, creating unforgettable moments during this festive season.
“We have worked with Changi Airport to bring this experience to Asia PAC, providing buyers with a personalized, multi-sensory, tasting and gifting studio that will appeal not only to the luxury consumer, but also to a new generation of buyers, which is really exciting for the future.”
The new installation focuses on Johnnie Walker’s luxury gift accessories including gift bags and personalized luggage tags. Changi Rewards and iShopChangi members can also claim a free Johnnie Walker Blue Duffel Bag with any Johnnie Walker Blue Label purchase.
New Elusive Expressions Special Editions Scotch Whiskey Collectionwill also be available in the studio with gift offers from Baileys and Tanqueray, for the first time in APAC Travel Retail, including chocolate truffles and Tanqueray jellies.
Changi Airport Group General Manager of Airside Concessions, Teo Chew Hoon said, “At Changi Airport, we are excited to connect lives, especially during the festive season, when friends and families travel miles across the world to be with loved ones during the holidays. As such, we are delighted to partner with Diageo Global Travel on the Johnnie Walker Blue Label Ghost and Rare Port Dundas gift studio at Terminal 3 to invite travelers into the season of gifts and revelry, and experience luxury whiskeys award-winning.